Digital marketing is all about being present and engaging your target audience directly, but at the same time, the medium is largely unorganized and uncontrolled. In order to succeed, you will need a strategy which helps you to reach out to the right audience and join in with the global conversation that is social media. If you have yet to be convinced of the enormous potential that social media offers to small businesses
Key ways in which social media can help you connect with your target audience:
• Generate awareness of your company and its products or services by tapping into one of the largest audiences in the world.
• Generate leads through your social networking connections, speeding up the process by creating events and promotions.
• Draw in visitors to your website and other online portals by using your social media resources to promote new content.