Marketing to the followers of influencers is similar to word of mouth marketing, but it doesn’t rely strictly on explicit recommendations. Influences can come from a wide geographical area. While any person, group, brand, or place could potentially be an influencer.
In ancient time, celebrities were the best influencers as they often used to market products. But in this internet world bloggers have become most important influencers because they are seen as authentic and have loyal followers. When a blogger recommends a product to their influence/followers, it seems more trustworthy than traditional advertising.
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