Search engine optimization is the process of improving the visibility of a website on natural (organic or un-paid) search engine result pages (SERPs). The number of websites is increasing every day. So, which website will rank on first page of search result totally depends on the SEO of website. This is achieved through implementation of search engine friendly website architecture, optimized internal navigation and link building, as well as optimization of the content (comprised, at a minimum, of readability & usability improvements and grammatical corrections). SEO is as much art as it is science, but at its core it is the discipline of making user-friendly & useful content understandable and easily digestible for search engines.
Search Engine Oprimization (SEO is a continuous process and includes the following:
• Technical Optimization.
• Content Optimization.
• Conversion Optimization.
• Link-Profile Optimization.